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TikTok. The New Google Search


    Goodbye Google, and hello TikTok! We know it might sound wild, with Google SEO being a business no-brainer for years, but TikTok is becoming THE place to be seen if you want your business to succeed, including your restaurant.

    Sure, you might think that TikTok is just for kids and that there’s no way your restaurant would appeal to that audience, but you’d be surprised. The fact is, TikTok has something for everyone, and that includes foodies!

    So, does Tik-Tok work for restaurants? The short answer is yes! TikTok can be a great way to reach a new audience and promote your restaurant.

    Why Use TikTok for Restaurants?
    Think about it this way, TikTok is all about short, snappy videos showing something creative, fun, or interesting. And what’s more creative, fun, and engaging than food?

    While Google was once the go-to place for all things search, TikTok is quickly becoming the first place people turn for genuine recommendations. In fact, TikTok is now one of the most used apps in the world, with over 1 billion active monthly users!

    TikTokers can easily search for new, exciting restaurants to try and are faced with quick, entertaining, and visual content, precisely the kind of marketing that is perfect for promoting a restaurant.

    Instead of a webpage full of text, when on TikTok, your potential customers get to see what they could experience at your restaurant and get honest reactions and reviews of the food. The TikTok platform is so incredibly engaged, and when a creator shares their experience at your restaurant, viewers of that video can also sound off in the comments by giving their own reviews.

    Having such an excellent, interactive platform gives potential customers insight into your restaurant and makes them way more likely to visit you; this is the power of TikTok for restaurants.

    How Can TikTok SEO Help My Business?
    Utilizing TikTok for small business, including understanding how important TikTok SEO is, can seriously improve how many people see your content and how many new paying customers you can get.

    As we mentioned, TikTok is all about videos, so creating engaging, creative, and fun videos is a great way to start promoting your restaurant on TikTok. Once you have some dope content, you now need to optimize it for TikTok’s algorithm. This is how your content can be seen by as many people as possible.

    There are a few things you can do to ensure the videos you post are full of TikTok SEO goodness, with some being:

    -Using relevant keywords and hashtags
    -Making use of trending sounds
    -Creating shareable content
    -At the end of the day, have fun with it; the good times will shine through in your videos, and potential customers will surely notice!

    So there you have it, no longer will you ask does Tik-Tok work for restaurants. Instead, you’ll be well on your way to becoming a TikTok SEO master and reaping the benefits this inspired business marketing tool can offer.


    Will Grasmick
    Will Grasmick